USMC Helicopter Squadrons
$12.00
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Embroidered
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25-49: $6.00 each
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A Co 3rd Herd Platoon Patch - Alpha Company 3rd Platoon morale callsign embroidered patch, capturing the squad-level identity and unit pride of the soldiers who answered to the 3rd Herd.
Third Platoon pride, Alpha Company grit, and the kind of unit identity that only the people who lived it fully understand.
The nickname Third Herd has deep roots in American military culture. The 3rd Armored Division carried it unofficially through World War II and into Cold War service, and the callsign has since traveled down through the ranks, finding a home at the platoon level wherever soldiers in a third platoon decide to own the name. In Alpha Company, 3rd Platoon becomes the Herd, and that label carries everything that goes with it: the shared training, the long rotations, the inside language that separates people who were there from everyone else. Platoon-level morale patches like this one exist because unit identity does not stop at the battalion or company level. It lives in the squad bay, on the patrol base, and in the small group of soldiers who know exactly what the callsign means and why it matters. The embroidered format gives the design a clean, durable finish suited to uniform displays, tactical gear, shadow boxes, and veteran collections, while keeping the focus on the platoon rather than the broader formation. That specificity is what makes a patch like this worth keeping long after the deployment or duty station ends.
Perfect For: Army veterans who served in a third platoon, Alpha Company soldiers and alumni, unit historians, deployment keepsake collectors, shadow box builders, morale patch board enthusiasts, family members honoring a soldier's service, and anyone who wants a specific platoon-level piece rather than a generic division or brigade patch. It also works well as a reunion gift, a display centerpiece for a collection built around a single deployment or duty assignment, and a meaningful addition to any Army memorabilia set where platoon identity and small-unit pride are the point.
Third Herd identity, stitched for the soldiers who earned the callsign and kept it.
If you want to swap patches on/off gear, choose hook & loop (velcro). If you’re attaching permanently to uniforms or fabric, choose sew-on. If you want quick application on compatible fabric, choose iron-on / heat seal (when offered). Backing options are shown on the page and update based on the variant you select.
Size is shown on the product page and updates with the variant you select (example: 3"). If you’re mounting on a hat or small panel, choose smaller sizes; for plate carriers and display boards, larger sizes fit better.
If the product is officially licensed, it will say “Officially Licensed” in the title and/or in the product details. If it doesn’t, it’s still a legitimate product—just not part of a licensed program.
Yes. If you see a note like “bulk reruns available,” that means we can support group orders or reruns. If you don’t see it, contact us with the unit/squadron and quantity and we’ll confirm options.
Yes—custom solutions are available (patches, name tags, lanyards, apparel). Use the custom request page and include artwork, size, backing preference, and quantity.
