Official Vietnam Service Pin - Vietnam Service Medal (VSM) All-Branch Military Service Lapel Pin, die-struck metal with clutchback fastener.
One small pin, one unambiguous statement: Southeast Asia, boots on the ground, flight deck, or open water — you were there.
The Vietnam Service Medal was established by Executive Order 11231, signed by President Lyndon B. Johnson on July 8, 1965, to formally recognize the service of every U.S. military member who answered the call in Southeast Asia. Eligibility extended to all five branches — Army, Navy, Marine Corps, Air Force, and Coast Guard — covering service in Vietnam and its contiguous waters and airspace from July 4, 1965 through March 28, 1973. Personnel serving in Thailand, Laos, and Cambodia in direct support of operations in Vietnam qualified as well. The medal's obverse carries an oriental dragon behind a grove of bamboo above the inscription Republic of Vietnam Service, while the reverse pairs a crossbow with the torch of the Statue of Liberty — imagery that ties the conflict's geography to the American commitment behind it. Up to seventeen campaign stars could be authorized on the ribbon, each one marking a distinct phase of a war that stretched across advisory missions, major counteroffensives, and the final cease-fire campaign. This official lapel pin translates that full-size decoration into a compact, wearable format sized for suit lapels, veteran caps, shadow box frames, and memorial displays, carrying the same weight of recognition in a form built for everyday civilian wear.
Perfect for Vietnam veterans of all branches, Gold Star families, veteran service organization members, reunion attendees, memorial event participants, shadow box builders, military collectors, and family members who want a respectful, officially recognized tribute piece for a loved one's service in the Vietnam theater. The pin also suits educators, historians, and museum volunteers who present Vietnam-era military history and need an authentic, wearable reference point that connects directly to the award's documented lineage and DoD eligibility criteria.
Earned in Southeast Asia, worn with quiet pride wherever veterans carry their story forward.
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