Official Lucky the Bulldog Pin - United States Marine Corps English Bulldog Mascot Tradition Enamel Lapel Pin.
Devil Dog pride, unit morale, and a century of bulldog heritage captured in one wearable piece of Marine Corps identity.
The English Bulldog has been woven into Marine Corps identity since 1922, when Brigadier General Smedley Butler officially enlisted a bulldog named Jiggs at Marine Corps Base Quantico, assigning him the duty of representing the Corps at public functions and boosting Marine morale. The connection runs deeper than ceremony. After World War I, Marines earned the nickname Teufel Hunden, meaning Devil Dogs, a name rooted in the ferocity they showed at the Battle of Belleau Wood. The bulldog became the living symbol of that fighting spirit. Since 1957, the Corps mascot at Marine Barracks Washington has carried the name Chesty in honor of Lt. Gen. Lewis Chesty Puller, the most decorated Marine in history. Beyond Washington, individual installations and recruit depots across the Corps maintain their own official English Bulldog mascots, each fully enlisted, assigned a handler, and given a name that ties the animal to a specific unit story or honored Marine. Lucky the Bulldog carries that same tradition forward, representing the morale, tenacity, and loyalty that the breed has embodied for the Corps for more than a century. This pin translates that living mascot heritage into a durable, collectible format suited for uniforms, gear, shadow boxes, and unit displays.
Perfect For: Marine Corps veterans, active duty Marines, recruit depot alumni, Devil Dog collectors, Chesty and bulldog mascot enthusiasts, Marine family members, retirement and promotion gift recipients, shadow box builders, unit reunion attendees, and anyone who wants a small but meaningful piece of Marine Corps mascot history on a jacket, cover, bag, or display board.
Lucky the Bulldog, Semper Fidelis in every detail.
Recently Viewed
Frequently Asked Questions
If you want to swap patches on/off gear, choose hook & loop (velcro). If you’re attaching permanently to uniforms or fabric, choose sew-on. If you want quick application on compatible fabric, choose iron-on / heat seal (when offered). Backing options are shown on the page and update based on the variant you select.
Size is shown on the product page and updates with the variant you select (example: 3"). If you’re mounting on a hat or small panel, choose smaller sizes; for plate carriers and display boards, larger sizes fit better.
If the product is officially licensed, it will say “Officially Licensed” in the title and/or in the product details. If it doesn’t, it’s still a legitimate product—just not part of a licensed program.
Yes. If you see a note like “bulk reruns available,” that means we can support group orders or reruns. If you don’t see it, contact us with the unit/squadron and quantity and we’ll confirm options.
Yes—custom solutions are available (patches, name tags, lanyards, apparel). Use the custom request page and include artwork, size, backing preference, and quantity.